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Home / Brands  / Bent Chair the modern needs of aesthetic engagement

Bent Chair the modern needs of aesthetic engagement

Bent Chair is an eclectic decor brand that custom designs an array of contemporary furniture and funky fitments, from design innovation and re-interpretation to material selection, their focus is to bring you affordable luxury with a

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Bent Chair is an eclectic decor brand that custom designs an array of contemporary furniture and funky fitments, from design innovation and re-interpretation to material selection, their focus is to bring you affordable luxury with a universal appeal.

As the great Mid-century modernist Charles Eames once said – “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose”. Bent Chair as a brand is wholly aligned to this philosophy in their constant efforts to arrange the customer’s needs with their ability.

From mid-century to the present, home décor approaches have gone through Art Deco, Art Nouveau, and contemporary movements in a significant departure from Victorian styles reserved for the elite. Also, this departure has evolved as an attempt to commodify furniture and décor accessories to address the needs of growing consumers. The millenial age has fresh needs of aesthetic engagement. And that is the bend the Bent Chair team is following. From design innovation and re-interpretation to material selection, their focus is to bring you affordable luxury with a universal appeal.

Also at the heart of this initiative is their co-operative manufacturing enterprise that brings the best of technologies in the hands of local artisans across north India. This not only gives them a sense of pride and ownership, but also the challenge of producing high quality designs.

At the core of the Bent Chair design process is a team of some of the sharpest minds experienced in design aesthetics, engineering and production. Members vary from Red Dot Design Award winners to Stanford alumni specialising in Engineering Management, pioneers of Indian F&B industry to the most experienced production engineers. This collaboration materializes at their 50,000 Sq.ft. design and manufacturing facility situated in rural Haryana, India. It’s the first- of its kind initiative to empower local artisans through a co-operative business ownership model.

The team works as a whole from the design to the manufacturing process which includes ideation sketches to CAD designs, from prototypes to material selection and final production. Every aspect of innovation on sustainability and design economy is explored. The result is a spectacular range of products that Bent Chair brings to you through its on-line as well as off-line channels.

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info@thetilesofindia.com

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