Kajaria redefines opulence with the launch of Ultima
Kajaria Ceramics has launchd its premium and exclusive range of lavish sized tiles ULTIMA. With the launch of this new product line which is designed to cover a larger surface area, Kajaria Ceramics becomes the
Kajaria Ceramics has launchd its premium and exclusive range of lavish sized tiles ULTIMA. With the launch of this new product line which is designed to cover a larger surface area, Kajaria Ceramics becomes the first in Indian ceramic industry to bring extra-large technical body tile engineered with state-of-art digital printing and GVT combination. The product line was unveiled by Mr. Ashok Kajaria (CMD KAJARIA GROUP) amid the grandeur of the event which was attended by 400+ renowned architects, builders, International delegates and interior designers across India.
With the launch of ULTIMA, Kajaria Ceramics becomes the first in India to introduce lavish sized tiles with dimension (1200×1800 mm). Speaking on the launch, Mr. Rishi Kajaria, JMD, Kajaria Ceramics and Mr. Pankaj Sethi, COO ETERNITY said, “We are extremely delighted to announce the launch of ULTIMA as one of our exclusive product line from the house of Kajaria. We are also very proud to be the first in the Indian ceramic industry to introduce the lavish sized tiles range which has been engineered with cutting edge technology that exists globally. The idea behind introducing this category was to bring a unique, innovative, aesthetic and first-of-its-kind range of product line which had never been introduced in the Indian market before. We expect an increase of 125-150 Cr in our overall turnover post inclusion of this new product line and we plan to open 50-100 retail outlets in next 6-12 months.”
Available in 3 different sizes (120×180 cm/ 120×120 cm & 29×180 cm), ULTIMA range will have over 125 variations in its category. Designed to redefine opulence, luxury and aesthetics, consumers will have handpicked collection of ten attractive finishes like polished, Super white, carving finish, glossmatt, metallic streak, matt to name a few to choose from. Besides covering a wider surface area, ULTIMA is also the first technical body tile with Digital Printing in the Industry which has been created by employing state-of-the-art digital printing technology. The large size of this tile renders enhanced continuity to the design, making the living spaces appear more spacious. The lavish sized tiles from ULTIMA range have been manufactured deploying the biggest size press Ph10000L at 10000 Metric ton which was imported from SACMI Italy for the first time in India.