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Retail design innovation at the all new Jio World Drive

Jio World Drive Project Jio World Drive located in BKC, Mumbai, designed by renowned architects Ross Bonthorne and Andy Lampard is a pioneering retail innovation with thrilling new experiences  Mumbai has a new exciting place to look for in the heart

Jio World Drive

Jio World Drive

Project Jio World Drive located in BKC, Mumbai, designed by renowned architects Ross Bonthorne and Andy Lampard is a pioneering retail innovation with thrilling new experiences 

Mumbai has a new exciting place to look for in the heart of BKC, the project Jio World Drive located in Bandra- Kurla Complex which is spread across 17.5 acres is a new and vibrant place to hang out. Launched by Reliance, this premium destination is heart to the precinct home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe, Mumbai’s first rooftop Jio Drive-In Theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience, and other bespoke services.

Design

The project is designed by the renowned designer and architects Ross Bonthorne and Andy Lampard. The Jio World Drive’s elegant, floating façade is a retail architectural marvel inspired by the French concept of Nuage, which resembles a cloud-like structure. The precinct creates a high-street experience with a soft diffused skylight that creates an open airy vibe. While the design builds on the concept of merging the outdoors with indoors, the art peppered across the precinct is intended to exit the art galleries and greet the viewer in everyday experiences. The contemporary art installations created by renowned artists highlight the spirit of Mumbai and its many quirks and characteristics.

 Concept

The concept of this place is to have pioneering retail innovation with thrilling new experiences. This space has a global concept of ‘designated pop-up spaces’ for the first time in India. The Pop-up @ The White Crow is a unique customizable concept that provides a platform for discovery and accessibility for both customers and brands. Also, the never-before-seen fashionwear, lifestyle, accessories brands get spotlighted for and refreshed every three months. Jio World Drive, Bandra Kurla Complex On the opening, Darshan Mehta, CEO, Reliance Brands Limited, said, “With the opening of Jio World Drive, Bandra Kurla Complex is poised to be the new social center of gravity in Mumbai. The precinct will set a new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai. Iconic offerings like the upcoming Jio Drive-in theatre will make this a must-visit destination to create moments of delight for all.”

Amenities

>>The precinct is home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe.

>> The space has the first rooftop Jio Drive-In Theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience, and other bespoke services.

>>Also it has a high-street experience with a skylight that creates an open-air vibe.

>>The space also has the first-to-market F&B experiences and unique dining concepts such as ‘Nine Dine’- a multi-cuisine café-court, a new age dining experience where expert attendants serve the food directly at the table from your choice of restaurant.

>>Apart from this, the guests also have the option to choose from new-age restaurants and outlets providing artisanal, gourmet delicacies to hearty, earthy, soul foods.

>>The space is also home to Reliance’s new food and grocery concept store FreshPik for the discerning and upwardly mobile, the uber urban customer.

>>The space also has India’s first flagship and anchor store of the global home-decor behemoth- West Elm and a global-first concept store of Hamleys’ called Hamleys’ Play.”

Guidelines

Jio World Drive follows international Covid-19 guidelines and safety protocols. Entry is allowed to everyone who is double vaccinated and has exhausted a period of 14 days from their second shot.

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