Tosilab at CERSAIE 2025: New rebranding and a cultural vision of Ceramic Design
The ceramic design business partner unveils its new corporate identity and sets the focus on Creativity for 2025–2026
Bologna, September 2025 – Tosilab, a division of System Ceramics and a brand of the Coesia Group, reaffirms its role as a leading business partner in the design and development of ceramic interior design solutions. At Cersaie 2025 (Hall 33 – Booth D26-E37), Tosilab introduces a dual innovation: the completion of its corporate rebranding and an exhibition concept that turns color into a cultural manifesto of contemporary design.
THE NEW REBRANDING: RED AND WHITE FOR THE FUTURE
“New look, same eye for design”: with this philosophy, Tosilab officially presents its rebranding at Cersaie, adopting the red and white identity of its parent company, Coesia Group. The transformation also extends to Tosilab’s over 1,000 m² showroom in Fiorano Modenese, now reorganized into five the matic areas, each defined by the letter “T”, the brand’s initial:
• Tailormade (a customized creative space)
• Trend Room (the beating heart of innovation)
• Timeless (dedicated to all types of surfaces with constantly evolving finishes)
• Tactile (home of the Tactile Experience Showroom, which also houses the new Craft Lab
curated by Alessandro Rasponi)
• Tiles Gallery (showcasing collaborations with leading color companies from the ceramic district).
Each area has its own distinctive character yet remains consistent with the others, together offering a journey into design that evolves continuously — an approach Tosilab aims to share with its clients. This change reinforces both its belonging to Coesia Group and its role as a product development hub for System Ceramics, while preserving its deep expertise in interpreting ceramic trends.
CERSAIE 2025: COLORS AND PRIMORDIAL ELEMENTS AS A GUIDE TO THE FUTURE
At Cersaie 2025, Booth D26-E37 in Hall 33 becomes a declaration of intent for the near future. The dialogue between design and society, innovation and human centrality is expressed through four 90×90 cm moodboards that reinterpret primordial elements as keys to reading Western artistic history:
• Fire, in terracotta and red shades, echoes the expressive power of Etruscan art.
• Earth, in yellow and orange tones, recalls the transcendent brightness of early Christian Ravenna mosaics.
• Air, represented by green, evokes Botticelli’s Renaissance harmony and his idealized
relationship with nature.
• Water, expressed in shades of blue, celebrates the chromatic revolution of modernity through Matisse.
This exhibition concept transcends decoration to become an interpretive tool of contemporary social dynamics. Tosilab employs color not merely as an aesthetic element, but as a universal language addressing today’s search for stability and authenticity through the recovery of fundamental arche types. The company thus positions itself as a privileged interpreter of cultural tensions, translatingthem into design methodologies that anticipate the future needs of the ceramic market.
LOOKING AHEAD TO 2025–2026: CREATIVITY AS THE MAIN FOCUS
Cersaie 2025 marks the beginning of a journey that extends beyond the fair itself. Following the Bologna event, Tosilab will continue with an extensive calendar of Open Houses and presentations throughout 2025–2026, all centered around a single key word: Creativity.
“Creativity is not just inspiration, but a method,” the company emphasizes, “the ability to transform contemporary cultural tensions into innovative design languages, anticipating the expressive needs of the market through a balance of methodological rigor and creative intuition”.
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