Digital printing is a new disruptor in the industry creating newer designs with better functionality.
Groundbreaking production technology is one of the greatest factors impacting the evolution of ceramic and porcelain floor designs. Vendors are pushing the envelope to reach new aesthetic heights and still satisfy consumer demands for in-style products.
Digital printing capabilities have grown by leaps and bounds in the past three years as tile producers discover new mediums to apply to ceramic and porcelain surfaces and not only on surfaces but also walls. Advances in the style and number of print heads allows for a more defined graphic and more opportunities to combine different colors and glazes to create different designs and textures.
There has been a lot of advancement in color, pattern, texture and trends with a consistent emphasis on texture and a continued focus on brilliantly conceived high profile designer collaborations. Ceramic trend combinations in design have also been successful. Mixing trends such as the wood look with a concrete look in a contemporary color palette and collections of sizes is an Example.
(The article was originally produced in the Tiles of India magazine, Jul-Aug 2017 issue)
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