This year, Cersaie comes with a special, ‘Cersaie Upstairs’, we present a sneak peek…
This year’s Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings to be held in Bologna from 26 to 30 September, will feature an additional level with new spaces and functions. One of the new aspects of the 39th show will be Cersaie Upstairs, an upper-floor walkway connecting the historic exhibition halls with the newly built pavilions. The entrance to the walkway will be via the external escalators adjacent to Hall 19/20, from where it will extend to Gallery 21/22 and Gallery 25/26. This new itinerary will offer visitors an exciting new sensorial, relational and cultural experience along with the chance to take part in recreational and culinary activities.
The new space is inspired by the theme of the elements from which ceramic products are made: air, water, earth and fire. Gallery 21/22 will host the third edition of Archincont(r)act, the exhibition aimed at the world of architecture and contract design which this year will see the participation of 6 major architecture firms (Lombardini 22, Pininfarina, One Works, Noa*, Iosa Ghini Associati-IGA and Handel Architects). Each of these firms will be assigned a portal where visitors will have the chance to explore the firm’s projects and philosophy through augmented reality or virtual reality experiences curated by Vection Technologies.
The atmospheric location inspired by air and water will be based on the concept of the archaeological site of Stonehenge. Each firm will also have the opportunity to give a presentation on the theme of sustainability.