316,342 visitors (+4.5% compared to 2025):Salone del Mobile.Milano 2026 reaffirms its global prominence and accelerates towards the future
The 2026 edition of the Salone del Mobile.Milano notched up 316,342 visitors from 167 different countries, consolidating its position as a global benchmark for the sector. In a year marked by unstable markets and growing international complexity, the Event has stood the test of the present with an offering combining industrial strength, design quality, cultural content and new business opportunities. The percentage of international trade visitors, which stood at 68% – consistent with 2025 – went beyond mere attendance figures: it confirmed the Salone as a concrete internationalisation, networking and business development lever.
With 1,900 brands from 32 countries, the image projected by the 2026 edition of the event was of a responsive and competitive industrial ecosystem. The International Bathroom Exhibition and EuroCucina, together with FTK, Technology For the Kitchen, confirmed the strategic importance of two key sectors in the evolution of contemporary living, encompassing industrial quality, technology and new lifestyles.
The ranking of the top twenty foreign countries by number of attendances of operators underscored the evolving geographical distribution of demand. In absolute terms, China dominated once again. Europe’s resilience was confirmed, with a growing number of trade visitors from Germany, Spain, Austria, Belgium, Poland and France. Compared to non-European markets, attendance of operators from the United States performs very well as did that from the United Kingdom.
This growth was underpinned by a year-round programme of initiatives: from Expo Osaka 2025 to the three-year partnership with Art Basel Miami Beach and Hong Kong and B2B missions to India, the United States, Canada and China, to the Salone del Mobile’s first spin-off in Saudi Arabia, through to promotional activities at the leading European hubs, from Paris to London, Berlin and Madrid. This permanent international presence received further recognition as of today with the appointment of the Salone del Mobile.Milano as an Ambassador of Italian Design Worldwide, conferred by the Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Antonio Tajani, announced at the opening of the 64th edition of the event.
Alongside the annual and biennial exhibitions, the 2026 edition reinforced its role as a catalyst for new opportunities, transforming content and visions into tools for interpreting markets and design. With Salone Raritas –28 galleries from 12 countries–curated by Annalisa Rosso, Editorial & Cultural Director, Advisor of Salone del Mobile, the Exhibition has launched a broader dialogue on the cultural value of design, placing uniqueness, research and experimentation at the centre. The curatorial masterplan for Salone Contract 2027, designed by Rem Koolhaas and David Gianotten / OMA, has instead shifted the focus onto a segment that goes beyond the logic of the product to engage with complex systems and a global market worth 68 billion euros.
There was also a marked presence of the younger generation: 8,057 Italian students, 6,361 foreign students and 700 designers under 35 from 39 countries at SaloneSatellite confirming the event’s role as a bridge between education, research and industry.
Last but not least, the Common Archive. La Notte Bianca del Progetto, promoted by the Salone Observatory, was sold out. The Common Archive eventsaw 19 institutions – including major public and private archives – throw open their doors with over 50 guided tours and free talks, showcasing more than 150 historic architecture and design collections, part of the city’s heritage made accessible to the international public gathered in Milan for the event.
The Salone del Mobile.Milano is now looking ahead to its 65th edition; from 13th to 18th 2027.
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