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estudi{H}ac has designed a new showroom Koncept Fashion Store

estudi{H}ac

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estudi{H}ac has designed a new showroom Koncept Fashion Store in Vila Real, Castellon. Spain, which is an attempt to reflect a whole new approach to a new retail shop through a synthesis of volume.  

estudi{H}ac is recognized as a design atelier in Valencia, Spain, founded by José Manuel Ferrero, specializing in carrying out bespoke projects of product design, interior architecture and the creation of ephemeral assemblies. They work with a wide variety of companies in different business areas, which allows them to provide flexibility and efficiency in each project and offer a fresh and renewed vision of any company, product or brand.

The estudi{H}ac team is made up of industrial designers, interior designers, architects, with extensive experience and extensive theoretical knowledge in product design, design of commercial spaces, retail, hospitality and exhibitions, which allows us to guarantee the satisfaction of our clients. They seek that each project reflects the great work of teamwork that is carried out in the atelier, a work carried out with passion that seeks to provide more innovative and creative solutions for those who seek to make a
difference.

They have designed the new showroom Koncept Fashion Store in Vila Real, Castellon. Spain, for KRION – PORCELANOSA GRUPO, which is an attempt to reflect a whole new approach to a new retail shop through a synthesis of volume. The goal was to present their new Fitwall product, which includes an extensive variety of references, in a single space. In order to do so, a completely new retail shop concept was created that plays with the different surfaces, layers and volumes comprising the space. It’s a mass project with monochrome textures combining each of the references in layers for a very powerful visual effect. The color yellow is used to emphasize the furnishings and certain areas.

The iconic pieces used to offer a touch of color include the Magnum armchair produced by Sancal and the Spokes lamp by Foscarini. The new Fitwall product is essentially a series of decorative panels formed by minerals, modified acrylic resins and recycled PET. They feature technology and artisan work to reflect the realism of the original mould in each piece. It’s a flexible, robust and long-lasting product. Fitwall decorative panels combine modern technology with artisan work so as to give each piece the realism of the original mould.


Even the smallest of details are reproduced through a demanding artisan process in the Krion prototype shop with die-cutting, aging, sand, material washing, among several other different techniques. This meticulous process is key to achieving perfect and immensely natural finishes that can
be easily perceived by the eyes and touch through the shapes, textures and colors.

Property Facts
KRION, Unlimited Surfaces
Location: Vila Real – Castellón, Spain
Photography: Adrian Mora Maroto

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Digital Tabloid Edition – Apr 2022 Issue 4 Vol 24