Pantone Colour of the Year 2023 Viva Magenta
Pantone has announced that their pick for COTY 2023 is Viva Magenta! What is Viva Magenta? Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering.
It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Leatrice Eiseman Executive Director, of Pantone Color Institute, says, “This is a shade deeply rooted in nature, descending from the red family and expressing a new signal of strength. This vivid colour is described as being both powerful and empowering as a new animated hue that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint.” We absolutely adore this shade, and hope you are inspired by it too!