The Moxy South Beach Hotel
The Moxy South Beach Hotel in Miami was designed by the Rowxell Group.
Moxy South Beach has opened with a design that blends the glamour of midcentury Havana, the artistry of contemporary Mexico City, and a tropical vibrancy that’s unmistakably Miami. The 202-key, the eight-story hotel, featuring two pools and the nearby Moxy Beach Club, will be the first resort-style property under Marriott International’s Moxy Hotels brand, marking a new chapter for hospitality in Miami Beach. Moxy South Beach is upending the way travellers experience hotels in the new year, from contactless check-in to indoor-outdoor lounging, meeting, fitness, and dining spaces.
Moxy South Beach’s interiors are designed by Rockwell Group (public spaces and bedrooms) and Saladino Design Studios (Serena, Como Como, and Mezcalista), while exteriors are by Kobi Karp Architecture in collaboration with Rockwell Group.
Guests can customise their level of interaction as they move from the sanctuary of their bedroom to public spaces designed for socialising on demand.
The majority of spaces are open-air and blend seamlessly with indoor areas. Public areas are peppered with private and semi-private enclaves — including poolside cabanas, open-air meeting studios, and sequestered dining tables — that let guests be in the mix and on their own all at once. Guests enter the hotel through the main walkway on Washington Avenue or the modern porte-cochere at the east entrance. The sun-drenched lobby features several relaxed seating areas with amusements such as a foosball table whose players are vintage pinup dolls brought into the modern era as a women’s soccer team, as well as a carnivalesque, Zoltar-inspired, pay phone that provides complimentary horoscope readings from resident astrologer Bassfunkdaddy.
The lobby’s three flexible meeting studios and restaurant all converge around a large, open-air courtyard. The space is surrounded by glass walls that can open or close as the weather allows. The indoor-outdoor spaces continue with a fitness centre inspired by nearby Muscle Beach; an outdoor movie screening room on the rooftop; and the Moxy Beach Club on Miami’s famous South Beach.
The 72-foot, cabana-lined pool on the second-floor terrace maximises see-and-be-seen sightlines with tiered lounge seating, benches in the water, and luxury private cabanas. A circular communal shower invites flirtatious interaction, with flamingoes peeking through the surrounding hedge.
“To capture the bright, carefree sophistication of South Beach, we blurred the boundaries between indoor and outdoor amenities.” – Greg Keffer, Partner and Studio Leader at Rockwell Group. “Our design concept for Moxy South Beach celebrates Miami’s uniquely multicultural style, from eclectic Art Deco motifs and Miami Modernism, to Cuban and other Latin American influences,” says Greg Keffer, Partner and Studio Leader at Rockwell Group. “To capture the bright, carefree sophistication of South Beach, we blurred the boundaries between indoor and outdoor amenities, and created light-filled guestrooms that have a feeling of openness.”
The hotel’s eighth-floor rooftop bar aptly named The Upside, has a shallow lounging pool, an alfresco movie screening area, whimsical seating options, and 360-degree panoramic views of the ocean and Miami Beach. Available exclusively to hotel guests and for private events, The Upside will become a coveted space for parties, film screenings, and pop-ups. A sinuous canopy on the rooftop provides shade during the day while showcasing a brilliant, geometric mural by New York artist Edward Granger when illuminated at night.
The piece is a nod to the thriving street art scene in nearby Wynwood and acts as a colourful beacon for the hotel. Opening in April 2021 is Como Como, a marisqueria (seafood restaurant) and raw bar centred around the “fuego,” a wood- and charcoal-fired grill utilising ancient Mexican techniques. The open-cooking concept allows diners to watch the culinary process firsthand, while a “tequila tree” sculpture theatrically dispenses the agave spirit from hand-blown glass spheres.
On the rhythm front, Prism Creative and Tigre Sounds are curating a weekly live music series with emerging musicians. The hotel is also partnering with heralded genre-bending Miami orchestra Nu Deco Ensemble to share frequent live streams of their sold-out concerts.
These partnerships continue on the small screen via Moxy South Beach’s in-room TV channels, including Nu Deco Ensemble’s “Orchestra Reimagined” performances. Hotel guests will also receive special perks at cultural institutions like the Bass Museum, Rubell Museum, Superblue Miami, and the Pérez Art Museum Miami (PAMM).
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