H&R Johnson sanitaryware & faucets collection
H & R Johnson (India), leaders in the ceramic industry, launched their new and innovative range of premium sanitaryware and faucets – Johnson International – at Park Regis in Goa. This event was graced by Bollywood’s Leading Actress and Johnson’s Brand Ambassador – Ms. Katrina Kaif.
H & R Johnson India is a division of Prism Johnson Limited which is a unique entity offering multiple product lines related to construction viz. Cement, Ready-mix concrete, Tiles, Engineered marble, and Bathroom products.
Present at the occasion, Prism Johnson Limited’s Managing Director Mr. Vijay Aggarwal said-“Prism Johnson Limited is committed to providing high-quality building material products under one roof. Our H & R Johnson division is already among the top tile companies of the World and the thrust is now to gain a sizeable market share in the fast-growing premium sanitary ware and bath fittings segment in India”.
New construction as well as the renovation market provides quite a large opportunity. Having established its leadership in Tiles for over 6 decades in India, there is an equal thrust now on bathroom products.
“H & R Johnson has always been known in India for its quality consciousness and innovations. We are keen to increase our presence and market share in the bathroom products segment. Launch of the Johnson International collection is one of few steps that we are taking in that direction” said Sarat Chandak, ED& CEO of H & R Johnson (India) Division of Prism Johnson Ltd.
On being asked about the business expectations, Mr. Pankaj Sharma, President, and Head of Johnson Bathroom & Kitchen division said “The Johnson International series of sanitary ware and bath fittings are positioned in the affordable luxury segment which is the fastest-growing segment in India. Aspirations of having truly International products at a reasonable premium is our USP and we are confident of doing good business”.
The range reflects global designs with innovative technology that includes the unique 4D flushing system, zirconium emulsified glazing for high resistance to stains, and water-saving features. The new collection of bathroom products has six unique design themes having a ubiquitous heritage design essence of 6 European towns viz. Hanes, Burgos, Dolice, Cannes, Banco, and Monte. The Hanes series also has a unique thermostatic shower system which automatically adjusts the set temperature for pleasant bathing experience without the hassles of adjusting the temperature manually to mix hot and cold water supply.
Brand Johnson is positioned as the best in class Home Lifestyle Products Company.
Johnson Bathrooms offers complete Bathroom solutions through a comprehensive range of 600 SKUs across varied categories of CP Fittings, Sanitaryware, Wellness, Bathroom Cabinets, and Bathroom Accessories & Kitchen Sinks.
The Johnson brand brings International standards of Design & Quality to India. Johnson has been a well-respected brand in the Bathroom Category for over two decades and due to a wide network of channel partners across markets, Johnson has always had a handle on the pulse of consumer demands.
Contact Details: www.hrjohnsonindia.com
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