Pantone colour of the year 2024 – Peach Fuzz

Pantone colour of the year 2024 is Peach Fuzz 13-1023

Pantone has announced its color for the year 2024- PANTONE 13-1023 Peach Fuzz.  It is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cosy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness.

An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, heal and flourish from.

Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth. Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity.

While centred on the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful, bringing beauty to the digital world.   Poetic and romantic, with a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned with a contemporary ambience.

Pantone’s executive director, Leatrice Eiseman, asserted: “Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing.”

The year 2024 marks the 25th anniversary of the Pantone Color Institute decreeing a colour of the year. The special occasion might explain the company’s relative return to basics with a hue as classic as peach. By comparison, it introduced last year’s Viva Magenta alongside immersive AI-generated images, and for 2021, the company kind of cheated and selected two colours. Nonetheless, this year’s rollout still comes with ample branded merchandise showcasing Peach Fuzz — including carpets, cellphones and makeup.

In recent years, Pantone has emphasized how its chosen colour inspires courage and vitality, but Peach Fuzz seems to bring a different energy to the table. “The colour is one whose warm and welcoming embrace conveys a message of compassion and whose cosy sensibility brings people together and enriches the soul,” Laurie Pressman, vice president of the Pantone Color Institute, said in the same news release announcing the shade.

While Viva Magenta seemed an on-the-nose pick for 2023, the year of Barbiecore, there isn’t as obvious of a cultural tie-in for Peach Fuzz in 2024 (though perhaps the earworm power ballad “Peaches” from “The Super Mario Bros. Movie” got people thinking).

Trendiness, however, might be beneath good ol’ peach. Something of a double threat, the warm neutral can both stand on its own and pair well with an array of bolder colours. But can it mend our broken spirits?

We’ll report back in 2025.

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