The new I Marble collection by Qutone Ceramic

Qutone Ceramic I Marble collection

Qutone ceramic I Marble is Asia’s biggest magnum product in the ceramic tile industry. “I Marble”: Intelligent Marble launch has witnessed the presence of Bollywood biggies. CMD Manoj Agarwal spoke about this new collection and the company’s future plans.

In conversation with CMD Manoj Agarwal …

 Tell us about your latest launch “I Marble”?

Qutone launched “I Marble”, Asia’s newest magnum product to date. For the first time in the history of the Indian tile industry, a product of this size has been introduced. We are very confident that the “I Marble” collection is going to revolutionize the industry. We are proud to launch this product to make Prime Minister Narendra Modi’s dream of ‘Make in India’ a reality.

What was the need and demand for bringing this product in the market?

Necessity is the mother of invention and when it comes to innovation, there is always room for more. We had more than one reason to form Team Qutone, as all of us strongly resent using natural resources like marble and the continuous quarrying which is causing a lot of disturbance to the planet. Moreover, marble is expensive. On the other hand, the ‘I Marble’ collection is stronger and has better properties like zero absorption and zero maintenance. R&D is a very strong arm at Qutone and our aim is to unveil one new product technology every year.

Kindly elaborate on the unique features and sizes of ‘I Marble’? What is the USP?

The size of 8 x 4 ft is ‘I Marble’s’ USP. The features are as below:

  • The range is easy to maintain. All products have zero resin-filled patches with a smooth finish.
  • The collection is very sturdy and is also recommended for high traffic areas.
  • The slabs are magnificently huge in size and reduce any possibility of wastage while installation.
  • The mammoth size adds grandeur to any surface application and the extremely lightweight products make it an ideal choice for kitchen countertops, floors, wall claddings amongst others.
  • All the slabs have water absorption of less than 0.03%, ensuring the surface remains 100% moisture-free, evading the growth of bacteria and fungus.

Qutone has always excelled in innovation and trends. What next can we expect from you?

There are umpteen products in the tile and marble industry in India today. Our only aim is to create technologically-advanced newer products and provide astounding solutions to architects and interior designers. Our products are available across the globe. You will have to wait and watch and keep reading this magazine for what’s next.

Nowadays, there is a lot of demand for tiles inspired by natural products. Is your latest collection inspired by such a trend?

Demand – Supply – Demand, this is a 360-degree circle. When you create technology, a new innovation, and then market it, you create a demand. With traditional products like marble or wood, the fear is they will deplete. ‘I Marble’ has been created with unique technology to provide better installation and usability. Some of the products have been inspired by natural product surfaces.

What, according to you, is the future of the ceramic tile industry?

The future of the tile industry is undoubtedly very bright. Products like ours are easy to install, easy to maintain, durable, and cheap. Hence, there is every reason for our product to shine.

What strategy will you adopt for promoting this collection? Who will be your target audience?

Our strategy is very simple. We chose versatile actor Anil Kapoor and the young and vivacious Yami Gautam to promote our brand. Architects, interior designers, homemakers, corporates, and large-scale projects like airports, amusement parks, multiplexes, or hotels are our target groups.

What are your plans for the future?

International designs, constant research, state-of-the-art technology, after-sales servicing team, and lots more. We believe in providing the best of products covering these criteria and our future endeavors too will focus on the same with many more revolutionizing products in the pipeline.

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